Which of the following is not a characteristic mindset of new-market creation?
A) emphasizes substitutes across industries
B) emphasizes redefinition of buyers' preferences
C) looks across strategic groups and industry segments
D) emphasizes efficient operation of the traditional business model

Question

Quizplus · Accepted Answer

New-market creation emphasizes innovation and the exploration of new markets, which often involves questioning or disrupting the traditional business model. Therefore, emphasizing efficient operation of the traditional business model would be counterproductive to the new-market creation mindset. Choices A, B, and C are all characteristic mindsets of new-market creation.

Which of the Following Is Not a Characteristic Mindset of New-Market