Which of the following is a characteristic of new entrants' disruptive strategies?
A) These firms emphasize product standardization.
B) These firms start out as high-margin businesses.
C) These new models are easily imitated.
D) These firms can take away market share.

Question

Quizplus · Accepted Answer

New entrants' disruptive strategies often involve offering products or services that are less expensive, simpler, or more convenient than existing offerings. These firms may initially target underserved or overlooked segments of the market, but as they gain traction, they can take away market share from established players.

Which of the Following Is a Characteristic of New Entrants