Rachael is developing a new product and is working with specialists from her organization to eliminate ideas that CANNOT be developed within the company's resources. Rachael is in what stage of product development?
A) test marketing
B) product development
C) screening
D) commercialization

Question

Quizplus · Accepted Answer

Rachael is in the screening stage of product development, where she is working with specialists to eliminate ideas that cannot be developed within the company's resources. Test marketing comes after product development, and commercialization is the final stage where the product is launched and marketed to the public.

Rachael Is Developing a New Product and Is Working with Specialists