The three main categories of products are ______.
A) speciality, customer product and manufacturing products
B) convenience product, shopping product and specialty products
C) shopping product, customer product, sales products

Question

Quizplus · Accepted Answer

The three main categories of products in marketing are convenience products (products that customers buy frequently, immediately, and with little thought or effort, such as bread or toothpaste), shopping products (products that customers compare and research before purchasing, such as cars or furniture), and specialty products (products that customers are willing to make a special effort to find and purchase, such as high-end jewelry or luxury cars). Choice B correctly identifies these three categories. Choice A includes "manufacturing products," which is not a common category in marketing. Choice C includes "sales products," which is not a recognized category of products.

The Three Main Categories of Products Are ______