Greta has been analyzing the competitive standings of one of her products. Since she began her operation, 20 similar products have appeared, forcing her to change distribution strategies. Greta has also needed to change pricing strategies in order to remain competitive. Sales volume has dipped, and she suspects sales of her product have reached a saturation level. At what stage of the product life cycle is this item?
A) introductory stage
B) maturity stage
C) decline stage
D) growth stage

Question

Quizplus · Accepted Answer

The appearance of 20 similar products and the need to constantly change distribution and pricing strategies suggests that this product is in the maturity stage. Sales volume has dipped and reached saturation levels, indicating that the product has been on the market for a significant amount of time and is no longer experiencing rapid growth.

Greta Has Been Analyzing the Competitive Standings of One of Her