A blending of the four elements of marketing strategy-product, distribution, promotion, and pricing-to satisfy chosen customer segments is known as
A) target market.
B) marketing mix.
C) business products.
D) consumer products.

Question

Quizplus · Accepted Answer

The blending of the four elements of marketing strategy (product, distribution, promotion, and pricing) to satisfy chosen customer segments is known as the marketing mix. The marketing mix is a key concept in marketing and is used to create a successful marketing plan.

A Blending of the Four Elements of Marketing Strategy-Product, Distribution