______refers to the group of possible customers that an organization directs its marketing efforts toward.
A) Marketing mix
B) B2B
C) B2C
D) Target Market

Question

Quizplus · Accepted Answer

Target market refers to the specific group of customers that an organization aims to reach with its marketing efforts. This involves analyzing consumer demographic information, behavior, and purchasing patterns to identify the group(s) of people who are most likely to buy a company's products or services. The marketing mix (A) is the combination of product, price, promotion, and place that a company uses to promote and sell its offerings. B2B (B) refers to business-to-business marketing, where companies sell their products and services to other businesses. B2C (C) refers to business-to-consumer marketing, where companies sell their products and services directly to consumers.

______Refers to the Group of Possible Customers That an Organization