Nike has implemented ______ so that its customers can design certain features of its athletic products to meet their specific needs and desires.
A) mass customization
B) standardization
C) organization marketing
D) relationship production

Question

Quizplus · Accepted Answer

Mass customization is a marketing strategy that allows customers to customize or personalize certain features of a product to fit their individual needs and preferences. Nike's implementation of this strategy allows customers to design certain features of their athletic products, such as color, material, and size, to meet their specific needs and desires. This approach helps Nike to meet the unique and individualized demands of its customers, while also providing them with a sense of ownership and control over their purchase decisions.

Nike Has Implemented ______ So That Its Customers Can Design