Aristotle used the term ethos to refer to the rational,logical arguments that a speaker uses to persuade someone.

Name: Aristotle used the term ethos to refer to the rational,logical arguments that a speaker uses to persuade someone.
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Aristotle used the term ethos to refer to the speaker's credibility or character, not rational arguments. Ethos is one of the three modes of persuasion, the others being logos (logical appeal) and pathos (emotional appeal).

Aristotle Used the Term Ethos to Refer to the Rational,logical