Social ______ theory categorizes listener responses to a persuasive message according to latitude of acceptance,latitude of rejection,or latitude of noncommitment.
A)exchange
B)judgment
C)justice
D)interaction

Question

Quizplus · Accepted Answer

Social judgment theory categorizes listener responses to a persuasive message according to latitude of acceptance, latitude of rejection, or latitude of noncommitment. This theory suggests that people already have established beliefs and attitudes, and the effectiveness of a message depends on where it falls within their latitude of acceptance or rejection. The degree of persuasion is higher when the message falls within the latitude of acceptance, lower when it falls within the latitude of rejection, and uncertain when it falls within the latitude of noncommitment.

Social ______ Theory Categorizes Listener Responses to a Persuasive Message