Which of the following is/are true of The Elaboration Likelihood Model?
A) It is not audience-centered.
B) It has to do with information and not persuasion/unreceptive
C) it can be especially valuable in helping you understand how you have been persuaded.
D) It was developed by Alan Monroe.

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model can be especially valuable in helping you understand how you have been persuaded, as it describes two different routes that people can take to process persuasive messages: the central route, which involves careful consideration and analysis of the message, and the peripheral route, which involves being influenced by superficial cues. Options A, B, and D are incorrect. The Elaboration Likelihood Model is audience-centered, it has to do with persuasion, and it was not developed by Alan Monroe (he developed the Monroe Motivated Sequence).

Which of the Following Is/are True of the Elaboration Likelihood