Pam conducted a survey study and received an initial response rate of approximately 34%. She sent a second mailing and obtained an additional 6%. What do you suggest for Pam now?
A) Her response rate is adequate. Analyze her data and report her findings.
B) Her response rate is low. Send a third mailing.
C) Her response rate is low. Redesign the survey.
D) Her response rate is low. Try to determine if there is a systematic reason why.

Question

Quizplus · Accepted Answer

While any of the options could be considered, it is important to understand why the response rate is low in order to improve it. Determining if there is a systematic reason why (such as the survey being too long or difficult to understand) can help Pam make appropriate changes to improve response rates in the future.

Pam Conducted a Survey Study and Received an Initial Response