Chuck administered a web-based survey and received a low response rate. What would be the best initial strategy to address the low response rate?
A) Draw a new sample from the population
B) Resend the initial cover letter
C) Send a reminder email
D) Mail a copy of the initial cover letter

Question

Quizplus · Accepted Answer

Sending a reminder email is the best initial strategy to address a low response rate. It is a quick and cost-effective way to remind participants to complete the survey without requiring much effort on their part. Drawing a new sample from the population may not necessarily increase the response rate, and resending the initial cover letter or mailing a copy of it may not be effective if the initial letter did not encourage participation.

Chuck Administered a Web-Based Survey and Received a Low Response