When it's done right,________ is a decision ________ in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal.
A)marketing; process
B)e-commerce; situation
C)a differential benefit; making stage
D)popular culture; process
E)a product orientation; position

Question

Quizplus · Accepted Answer

The question is asking about a decision process in which marketing managers determine strategies to meet long-term objectives and execute them using available tools. The only option that fits this description is A) marketing; process. The other options are either unrelated or do not focus on decision-making for long-term objectives.

When It's Done Right,________ Is a Decision ________ in Which

When It's Done Right, Is a Decision in Which