A marketer wanting to achieve a competitive advantage over its rivals cannot use the marketing mix to achieve this goal.

Question

Quizplus · Accepted Answer

The marketing mix (product, price, promotion, and place) can be strategically adjusted to create a unique selling proposition and gain a competitive advantage over rivals. By optimizing these elements, a marketer can differentiate their offering, increase brand recognition, and ultimately reach more customers.

A Marketer Wanting to Achieve a Competitive Advantage Over Its