The ________ is a document that describes the marketing environment,outlines the marketing objectives and strategy,and identifies who will be responsible for carrying out each part of the marketing strategy.
A)marketing plan
B)value proposition
C)marketing orientation
D)marketing mix
E)value chain

Question

Quizplus · Accepted Answer

A marketing plan is a formal written document that provides a detailed roadmap for the company's marketing efforts. It outlines the marketing environment, identifies the target audience, sets marketing objectives, and details the marketing mix, including product, price, promotion, and distribution strategies. It also assigns roles and responsibilities to each member of the marketing team.

The ________ Is a Document That Describes the Marketing Environment,outlines