A company evaluates whether to develop two separate lines of sunscreen lotions,one for men and one for women.
A)men and women had different product needs and wants
B)there are marketing communication options that would reach both segments
C)each segment would be profitable now and in the future
D)the company could determine the size and purchasing power of each segment
E)All of the above

Question

Quizplus · Accepted Answer

All of the above choices are valid reasons for a company to evaluate the development of separate sunscreen lotions for men and women. By considering the different needs and wants of each segment, exploring effective marketing communication options, ensuring profitability, and determining the purchasing power of each segment, the company can make an informed decision about whether to pursue this product differentiation strategy.

A Company Evaluates Whether to Develop Two Separate Lines of Sunscreen