A/n ________ occurs when customers decide that two different brands of pain reliever have the same product quality because they have basically the same product features.
A)mirror effect
B)contrast effect
C)product mirage
D)assimilation effect
E)clouding effect

Question

Quizplus · Accepted Answer

The described phenomenon is known as assimilation effect, where customers perceive two different products as having similar quality due to similar features. The other options are not relevant or do not accurately describe this effect.

A/n ________ Occurs When Customers Decide That Two Different Brands