Pricing a product at $5.99 is an example of ________.
A)perishability
B)capacity management
C)disintermediation
D)gap analysis
E)odd-even pricing

Name: Pricing a product at $5.99 is an example of ________. A)perishability B)capacity management C)disintermediation D)gap analysis E)odd-even pricing
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Question

Quizplus · Accepted Answer

This is an example of odd-even pricing, where the price is set just below a rounded number to make it seem like a better deal to consumers.

Pricing a Product at $5