From a marketer's point of view,price lining is a way to ________.
A)control supply
B)eliminate price elasticity concerns
C)make the business more ethically responsible
D)maximise profits
E)pass on shipping costs to households

Question

Quizplus · Accepted Answer

Price lining is a strategy that involves setting different prices for different products within the same category or line. This allows the marketer to cater to different customer segments who have different perceptions of value and are willing to pay different prices. By doing so, the marketer can maximize profits by capturing as much consumer surplus as possible, without having to worry about price elasticity concerns.

From a Marketer's Point of View,price Lining Is a Way