Which of the following measures would least likely be included in a balanced scorecard's financial perspective?
A)Customer satisfaction rating
B)Percent of sales from return customers
C)Average revenue per customer
D)Increase in sales by geographic region

Question

Quizplus · Accepted Answer

The financial perspective of a balanced scorecard generally focuses on measurable financial outcomes such as revenue, profit, and ROI. Customer satisfaction rating, percent of sales from return customers, and average revenue per customer are more likely to be included in the customer perspective. Increase in sales by geographic region may be considered a financial indicator, but it depends on the specific organization's strategy and goals.

Which of the Following Measures Would Least Likely Be Included