In the context of the levels of relationship marketing,which of the following is a drawback associated with the efforts that focus on pricing and other financial incentives to attract customers?
A)It makes advertising and promotional expenses worthless.
B)It leads to hostile relationships with the suppliers.
C)It does not encourage creativity in advertising.
D)It is least likely to lead to a long-term relationship.

Question

Quizplus · Accepted Answer

While financial incentives such as pricing may attract customers in the short term, they are least likely to lead to a long-term relationship. Customers who are solely attracted by pricing may switch to competitors offering better pricing. Additionally, this approach does not focus on building a strong relationship with the customers beyond the transactional level.

In the Context of the Levels of Relationship Marketing,which of the Following