Which of the following is true of a vertical strategic alliance created by firms in B2B markets?
A)It is created among the firms at the same level of the supply chain.
B)It can only be formed between companies that serve different industry.
C)It is formed when firms that are at adjacent states in the supply chain.
D)It cannot be formed between two firms if their annual revenues are significantly different.

Question

Quizplus · Accepted Answer

A vertical strategic alliance in B2B markets is created between firms that are at adjacent stages in the supply chain. Therefore, option C is the correct choice. Option A is incorrect because vertical alliances involve firms at different levels of the supply chain. Option B is also incorrect because vertical alliances are formed between firms in the same industry. Option D is incorrect because revenue does not determine the formation of a vertical alliance.

Which of the Following Is True of a Vertical Strategic