Proactive methods a firm might use to assess customer satisfaction would include:
A)visiting, calling, or mailing written surveys to clients.
B)setting up customer service help lines to receive customer complaints.
C)offering gifts and reward points to appease a dissatisfied customer.
D)quickly replacing defective products with new products after receiving complaints from customers.

Question

Quizplus · Accepted Answer

Visiting, calling, or mailing written surveys to clients are proactive methods that enable a firm to assess customer satisfaction. By doing so, a firm can obtain feedback from its customers and take steps to improve its products or services. Options B, C, and D are reactive measures that may be taken after a customer has already expressed dissatisfaction.

Proactive Methods a Firm Might Use to Assess Customer Satisfaction