The revised VALS framework categories consumers by characteristics that correlate with _____.
A)age
B)socioeconomic level
C)purchase behavior
D)gender

Question

Quizplus · Accepted Answer

The revised VALS framework categories consumers by purchase behavior, specifically by identifying their primary motivations and resources. It looks at their tendency to buy based on factors such as innovation, status, and price sensitivity, rather than demographic or socioeconomic characteristics. Therefore, options A, B, and D are not completely accurate.

The Revised VALS Framework Categories Consumers by Characteristics That Correlate