Audience attention to mediated messages tends to fluctuate because:
A) People engage in other activities while using media
B) People are always engrossed and involved in using media
C) People are more attentive to media that provide information they do not need
D) People rarely engage in other activities while using media

Question

Quizplus · Accepted Answer

People often engage in other activities while using media, such as scrolling through social media while watching TV or listening to music while working. As a result, their attention to mediated messages can fluctuate. Option B is false as people can get distracted easily while using media. Option C is also incorrect as people are more attentive to media that provide information they need or find valuable. Option D is also false as people often engage in multiple activities simultaneously.

Audience Attention to Mediated Messages Tends to Fluctuate Because