Studies indicated that people do not use media in isolation but often use two or more media systems simultaneously, an activity referred to as concurrent media use.
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Q7: People often use multiple media simultaneously/concurrently.
Q8: The concept of selective exposure explains:
A) People
Q9: Media audiences are rarely particular or selective
Q10: The majority of people overestimate the actual
Q11: Media producers are becoming more likely to
Q13: Narrowcasting is the tendency to focus media
Q14: Give an example of a cultural or
Q15: The average amount of time most people
Q16: Audience attention to mediated messages tends to
Q17: Summarize the basic idea behind 'uses and
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