The idea that media texts are 'polysemic' means that:
A) Interpretation of media texts is unanimous
B) Interpretation of media texts is not affected by cultural backgrounds/beliefs
C) Interpretation of media texts is not affected by media knowledge/experience
D) Interpretation of media texts is affected by media knowledge/experience

Question

Quizplus · Accepted Answer

Polysemic means that media texts can have multiple meanings or interpretations. This means that different people may interpret the same media text in different ways, depending on their cultural background, beliefs, and media knowledge/experience. The fact that media texts are polysemic highlights the importance of considering the audience's perspective when analyzing media. Choice A, B, and C are incorrect because they suggest that media texts have a single, fixed interpretation that is not influenced by external factors.

The Idea That Media Texts Are 'Polysemic' Means That