Question 1

If she adopted a critical perspective,which of the following would Janessa assert as having contributed to the homogenization of news in the print media?

Accepted Answer

Media monopolization has contributed to the homogenization of news in the print media. When a few big players dominate the market, they control what news gets reported and how it gets reported, resulting in a lack of diversity in perspectives and content. Competitive media (A) and competitive television (C) could actually lead to greater diversity in news if there are enough players in the market. Consumer tastes (D) may influence what types of news stories are prioritized, but this does not necessarily lead to homogenization of news.

Question 2

According to the CRTC,how much Canadian content are private television broadcasters in Canada required to maintain?

Accepted Answer

The Canadian Radio-television and Telecommunications Commission (CRTC) requires private television broadcasters in Canada to maintain 55 percent overall Canadian content in their broadcasting. This regulation is part of the CRTC's efforts to support and promote Canadian culture and content in the media landscape.

Question 3

Why do some analysts believe that the CBC is on the verge of extinction?

Accepted Answer

Some analysts believe that the CBC is on the verge of extinction due to funding cuts which have eroded its ability to meet the needs and interests of Canadians. These cuts have impacted the quality and quantity of programming, resulting in declining viewership and revenue.

Question 4

A Canadian entrepreneur started a small publishing company that grew over the years.Eventually the publishing company bought up other publishers,newspaper chains,radio and television outlets,and a network of cellular services,becoming a Canadian corporate giant.How would you classify this company's trajectory?

Accepted Answer

The answer of A Canadian entrepreneur started a small publishing...

Question 5

Amy is a cultural studies analyst.What would she believe has the most influence on the production of ideas,beliefs,values,and norms in society?

Accepted Answer

Cultural studies analysts often emphasize the role of dominant ideologies in shaping ideas, beliefs, values, and norms within a society.

Question 6

According to the text,what do proponents of the political-economy tradition argue?

Accepted Answer

The text states that proponents of the political-economy tradition argue that a monopolized media reproduces the dominant ideology's ideas, values, and norms.

Question 7

In her class presentation,Ivana argued that large media enterprises support core societal values.Which of the following is a point that would contradict her stance?

Accepted Answer

The answer of In her class presentation,Ivana argued that large...

Question 8

According to the text,which term defines the unidirectional flow of communication?

Accepted Answer

Traditional media is characterized by a unidirectional flow of communication where the sender (such as a TV network or newspaper) sends a message to a large audience, and the audience has little to no opportunity to respond or engage in a conversation.

Question 9

The Internet has provided the ability to "self-produce" news and music,with freedom from broadcasting and publishing controls.What does this shift in how news and music is produced demonstrate?

Accepted Answer

The shift in how news and music is produced demonstrates a move from traditional media, such as broadcasting and publishing controls, to new media that allows for self-production. This shows that there has been a shift in the way media is created and distributed, which is characteristic of the rise of new media.

Question 10

According to critics,what is the danger of media concentration?

Accepted Answer

Critics argue that media concentration limits the range of perspectives to which the majority of people have access, as a few large media conglomerates have the power to control what information gets disseminated to the public. This can lead to biased or incomplete reporting and limit the diversity of opinions and viewpoints that are available for public consumption.

Question 11

In a picture,there is a group of people divided by a long,narrow red carpet.Walking down the carpet is a woman in a white dress and a man in a tuxedo.What sociological term best explains why most Canadians would interpret this picture as a wedding?

Accepted Answer

The sociological term that best explains this phenomenon is framing. Canadians have been socially conditioned to associate a long narrow red carpet with weddings, which is an example of how frames shape our interpretation of events or situations.

Question 12

A media analyst warns that the "media conglomerate" is selectively contributing to hysteria about global warming because the focus is only on stories that allege man-made carbon emissions are the problem.The analyst further states that there are plenty of opposing opinions from credible scientists that don't get airtime.He concludes that we are being deceived with an unbalanced,media-selected view.Whose theoretical perspective has informed this critic's observations?

Accepted Answer

The media analyst's observations reflect Chomsky and Herman's propaganda model, which suggests that the media is controlled by a small group of elites who selectively report news to serve their interests. This includes suppressing dissenting voices and presenting a biased view of important issues such as global warming.

Question 13

According to Marshall McLuhan,how did printing change our sense perceptions?

Accepted Answer

According to McLuhan, printing and the use of written language resulted in a shift towards a linear, cause-and-effect view of the world. This is because written language is inherently sequential and requires the reader to follow a specific order. This change in perception is often referred to as the "Gutenberg Galaxy," named after the inventor of the printing press.

Question 14

What significant technology did Tim Berners-Lee invent?

Accepted Answer

Tim Berners-Lee invented the World Wide Web, which is a significant technology that revolutionized the way we access and share information on the internet. The personal computer and smart phone were invented by others, and self-driving cars are a relatively new technology that Tim Berners-Lee was not involved in inventing.

Question 15

According to the text,what percent of Internet searches are attributed to Google?

Accepted Answer

The text states that "Over 80 percent of all Internet searches worldwide are through Google" which means that more than 80% of searches are attributed to Google.

Question 16

Who developed the first truly mass medium?

Accepted Answer

Johannes Gutenberg is credited with inventing the printing press in the 15th century, which allowed for the mass production of books and other printed materials. This invention is considered the first truly mass medium as it enabled the dissemination of information and ideas on a much larger scale than previously possible.

Question 17

Which of the following is the chief provider of original Canadian radio and television programs?

Accepted Answer

CBC (Canadian Broadcasting Corporation) is the chief provider of original Canadian radio and television programs, as it is a Canadian federal crown corporation responsible for public broadcasting in Canada. OMNI and CTV are private broadcasters, while CRTC (Canadian Radio-television and Telecommunications Commission) is a federal government agency responsible for regulating and supervising broadcasting and telecommunications in Canada.

Question 18

If Morley was a proponent of reception analysis,what would he assert as being the nature of the interaction between television and its audience?

Accepted Answer

Morley, as a proponent of reception analysis, would assert that audiences filter, interpret, and often challenge what they view on television. He would not see audiences as passive recipients, but rather as actively engaging with the content they consume.

Question 19

Which media model is associated with the idea that the media are part of a culture industry that functions to create mass deception?

Accepted Answer

The propaganda model, associated with scholars Edward S. Herman and Noam Chomsky, argues that the media are part of a culture industry that functions to create mass deception by disseminating a narrow range of perspectives that promote the interests of the powerful. It suggests that the media are not neutral, but rather actively shape public opinion in favor of elite groups.

Question 20

An anthropologist in the Yucatan peninsula discovers an ancient Mayan temple,the sides of which are adorned by complex hieroglyphs documenting aspects of the Mayan people's lives.What kind of media are hieroglyphs?

Accepted Answer

The answer of An anthropologist in the Yucatan peninsula discovers...

Quiz 6: Communication and Mass Media