Jorge is faced with the decision of which of two equally attractive condominiums to buy. He makes a list of the factors that are most important to him and numerically rates the two condominiums on each factor. Jorge is using the _____ model of decision making.
A)single-feature
B)additive
C)elimination by aspects
D)availability

Question

Quizplus · Accepted Answer

Jorge is using the additive model of decision making as he is making a list of the factors that are most important to him and numerically rating the two condominiums on each factor. In the additive model, the decision maker considers all the attributes and assigns a weight to each attribute based on its relative importance. Then, the ratings are added up to determine the overall value of each option. So, Jorge should choose the condominium with the highest overall value.

Jorge Is Faced with the Decision of Which of Two