Whenever Rachel is faced with choosing from a wide range of brand-name products, she always buys the cheapest brand. Rachel is using the _____ model of decision making.
A)single-feature
B)additive
C)elimination by aspects
D)availability

Question

Quizplus · Accepted Answer

Rachel is only focusing on one feature (price) when making her decision, which is the defining characteristic of the single-feature model of decision making. The other models listed involve considering multiple features or attributes in the decision-making process.

Whenever Rachel Is Faced with Choosing from a Wide Range