A small firm may be unable to mount a serious attack due to lack of resources.As a result,it is more likely to react to ________ actions,such as incentive pricing or enhanced service offerings,because they are less costly to attack than large-scale strategic actions.
A) forbearance
B) co-opetition
C) tactical
D) strategic

Question

Quizplus · Accepted Answer

Two broadly defined types of competitive action include strategic actions and tactical actions. Strategic actions represent major commitments of distinctive and specific resources. Tactical actions include refinements or extensions of strategies. Examples of tactical actions include cutting prices, improving gaps in service, or strengthening marketing efforts. Such actions typically draw on general resources and can be implemented quickly. How a competitor is likely to respond will depend on three factors:market dependence, competitor's resources, and the reputation of the firm that initiates the action (actor's reputation).

A Small Firm May Be Unable to Mount a Serious