TOMS Shoes generates interest in its products without a large advertising budget.It uses a Facebook page to create buzz.This is an example of a
A) strategic action.
B) tactical action.
C) focused advantage.
D) differentiated focus.

Question

Quizplus · Accepted Answer

Two broadly defined types of competitive action include strategic actions and tactical actions. Strategic actions represent major commitments of distinctive and specific resources. Tactical actions include refinements or extensions of strategies. Examples of tactical actions include cutting prices, improving gaps in service, or strengthening marketing efforts. Such actions typically draw on general resources and can be implemented quickly. TOMS Shoes is using guerrilla marketing to increase marketing efforts. This is a tactical action.

TOMS Shoes Generates Interest in Its Products Without a Large