________ is the intense rivalry involving actions and responses among similar competitors vying for the same customers in a marketplace.
A) Competitive dynamics
B) Resource similarity
C) The threat of substitutes
D) Pioneering new entry

Question

Quizplus · Accepted Answer

New entry into markets, whether by start-ups or by incumbent firms, nearly always threatens existing competitors. This is true in part because nearly every market need is already being met, either directly or indirectly, by existing firms. As a result, the competitive actions of a new entrant are very likely to provoke a competitive response from companies that feel threatened. This, in turn, is likely to evoke a reaction to the response.

________ Is the Intense Rivalry Involving Actions and Responses Among