When a company chooses to use guerrilla marketing,it is using a ________ competitive action.
A) strategic
B) tactical
C) focused advantage
D) differentiated

Question

Quizplus · Accepted Answer

Two broadly defined types of competitive action include strategic actions and tactical actions. Strategic actions represent major commitments of distinctive and specific resources. Tactical actions include refinements or extensions of strategies. Examples of tactical actions include cutting prices, improving gaps in service, or strengthening marketing efforts. Such actions typically draw on general resources and can be implemented quickly.

When a Company Chooses to Use Guerrilla Marketing,it Is Using