High pressure for local adaptation combined with low pressure for lower costs would suggest what type of international strategy?
A) global strategy
B) multidomestic strategy
C) transnational strategy
D) overall cost leadership strategy

Question

Quizplus · Accepted Answer

A multidomestic strategy is used in industries where the pressure for local adaptation is high and the pressure for lowering costs is low.

High Pressure for Local Adaptation Combined with Low Pressure for Lower