In the quest to achieve competitive advantage in global markets,competitive pressures require that firms do what they can to ________ unit costs so that consumers will not perceive their product and service offerings as too expensive.
A) raise
B) decentralize
C) define
D) lower

Question

Quizplus · Accepted Answer

The opposing pressures that managers face place conflicting demands on firms as they strive to be competitive. On the one hand, competitive pressures require that firms do what they can to lower unit costs so that consumers will not perceive their product and service offerings as too expensive. This may lead them to consider locating manufacturing facilities where labor costs are low and developing products that are highly standardized across multiple countries.

In the Quest to Achieve Competitive Advantage in Global Markets,competitive