When differentiating products and services to local markets,strategies and tactics are likely to ________ company costs.
A) decrease
B) increase
C) obliterate
D) decentralize

Question

Quizplus · Accepted Answer

This requires differentiating their offerings and strategies from country to country to reflect consumer tastes and preferences and making changes to reflect differences in distribution channels, human resource practices, and governmental regulations. However, since the strategies and tactics to differentiate products and services to local markets can involve additional expenses, a firm's costs will tend to rise.

When Differentiating Products and Services to Local Markets,strategies and Tactics