Marlin Steel Wire Products is a manufacturer of commodity wire products out of Baltimore,MD.Marlin has many rivals based in China and other emerging markets.The company cannot compete on labor costs so it used a ________ strategy to automate its production and now specializes in high-end products.
A) differentiation
B) overall cost leadership
C) focus strategy
D) low cost leadership

Question

Quizplus · Accepted Answer

Marlin Steel Wire Products, a Baltimore-based manufacturing company, has also seen great benefit from developing a niche-differentiator strategy. Marlin, a manufacturer of commodity wire products, faced stiff and ever-increasing competition from rivals based in China and other emerging markets. These rivals had labor-based cost advantages that Marlin found hard to counter. Marlin responded by changing the game it played. The company president decided to go upmarket, automating his production and specializing in high-end products.

Marlin Steel Wire Products Is a Manufacturer of Commodity Wire