A firm can achieve differentiation through all the following means except
A) improving brand image.
B) offering lower prices to frequent customers.
C) better customer service.
D) adding additional product features.

Question

Quizplus · Accepted Answer

A differentiation strategy consists of creating differences in the product or service offering of the firm by creating something that is perceived industrywide as unique and valued by customers. Differentiation can take many forms, including prestige or brand image, quality, technology, innovation, features, customer service, or a dealer network.

A Firm Can Achieve Differentiation Through All the Following Means