Early pioneer in online education,University of Phoenix,has faced increasing challenges from traditional university online programs who are able to offer their programs at the same cost.This is an example of which generic strategy gone wrong:
A) Differentiation.
B) Overall cost leadership.
C) Focus strategy.
D) Low cost leadership.

Question

Quizplus · Accepted Answer

The advantages of a cost focus strategy may be fleeting if the cost advantages are eroded over time. For example, early pioneers in online education, such as the University of Phoenix, have faced increasing challenges as traditional universities have entered with their own online programs that allow them to match the cost benefits associated with online delivery systems. This is a pitfall of a focus strategy.

Early Pioneer in Online Education,University of Phoenix,has Faced Increasing Challenges