For a firm such as Nordstrom that has no manufacturing operations,value is added by developing expertise in the procurement of finished goods and by displaying them in its stores in a way that enhances sales.In the value chain,procurement activities become the primary activity.This begins with ________ and ends with ________.
A) purchasing goods; operating stores
B) managing and distributing inventory; marketing and selling
C) partnering with vendors; marketing and selling
D) partnering with vendors; operating stores

Question

Quizplus · Accepted Answer

In the retail industry, there are no manufacturing operations. A firm such as Nordstrom adds value by developing expertise in the procurement of finished goods and by displaying them in its stores in a way that enhances sales. Thus, the value chain makes procurement activities (i.e., partnering with vendors and purchasing goods) a primary rather than a support activity. Operations refer to the task of operating Nordstrom stores. The primary value-chain activities in order would be:partnering with vendors; purchasing goods; management and distributing inventory; operating stores; and marketing and selling.

For a Firm Such as Nordstrom That Has No Manufacturing