In contrast to ________ interactions,which allow the firm to gain insights on the needs of a particular customer,________ offers the opportunity to leverage the wisdom of a larger crowd.
A) consumer; sourcing
B) prosumer; outsourcing
C) prosumer; crowdsourcing
D) marketing; crowdsourcing

Question

Quizplus · Accepted Answer

In contrast to prosumer interactions, which allow the firm to gain insights on the needs of a particular customer, crowdsourcing offers the opportunity to leverage the wisdom of a larger crowd.

In Contrast to ________ Interactions,which Allow the Firm to Gain