Suppose a researcher needed output so as to be able to perform ratio analysis.Which of the following scales would be utilized?
A)semantic differential scale
B)Likert scale
C)constant sum scale
D)rank order scale

Question

Quizplus · Accepted Answer

Ratio analysis involves measuring the relationship between two numerical values, such as profit and sales. Therefore, the most appropriate scale to use would be a constant sum scale, where respondents allocate a fixed sum of points or dollars across multiple items in proportion to their perceived importance or value. This allows for the calculation of ratios and meaningful comparisons between different items. Semanatic differential scales measure attitudes and perceptions, Likert scales measure agreement/disagreement, and rank order scales rank items in order of preference or importance, but do not provide the necessary data for ratio analysis.

Suppose a Researcher Needed Output So as to Be Able