Marketing constructs cannot be measured using unidimensional scales.
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Q24: Which of the following is not a
Q25: Rank order scales enable the researcher to
Q26: A semantic differential allows the researcher to
Q27: The following scale is an example of
Q28: The Stapel scale is similar to the
Q30: Semantic differential scales can be developed rather
Q31: Through _,respondents may be asked to explain
Q32: Scales are categorized in two ways according
Q33: Which of the following is not characteristic
Q34: Which of the following is a major
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