Purchase intent scales often over estimate the number of people who will actually buy a product.

Question

Quizplus · Accepted Answer

Purchase intent scales are based on self-reported intentions and do not always translate into actual purchase behavior. Factors such as availability, price, and competition can influence a consumer's decision to buy or not to buy a product. Therefore, purchase intent scales should be taken with a grain of salt and used in conjunction with other marketing research methods.

Purchase Intent Scales Often Over Estimate the Number of People