___________ are truly the essence of the "human change agent" that all marketers strive to influence.
A)Morals
B)Ideals
C)Attitudes
D)Perceptions

Question

Quizplus · Accepted Answer

Attitudes refer to a person's overall evaluation of a particular object, person, or situation. They are critical in influencing human behavior, making them an essential aspect marketers aim to influence as change agents. Attitudes involve beliefs, feelings, and behavioral intentions that guide our actions towards products, services, or ideas. Marketers target attitudes through various communication and persuasion techniques to change consumer behavior towards their brand.

___________ Are Truly the Essence of the "Human Change Agent