When designing a test market,the marketer is often interested in finding out whether a new product's sales will take away sales from existing products.What is this referred to as?
A)controlled test marketing
B)electronic test marketing
C)cannibalization
D)interrupted time series
E)none of the above

Question

Quizplus · Accepted Answer

Cannibalization refers to the extent to which new product sales take away sales from existing products. Therefore, if a marketer is interested in finding out whether a new product will cannibalize sales from existing products, they would be designing a test market with this specific objective. The other options listed are not directly related to this objective.

When Designing a Test Market,the Marketer Is Often Interested in Finding