Which of the following is often the most important data produced by a test market?
A)purchase data
B)awareness data
C)competitive response
D)source of sales
E)none of the above

Question

Quizplus · Accepted Answer

Purchase data is often the most important data produced by a test market as it provides insight into actual consumer behavior and the potential success of a product in the market. Awareness data, competitive response, and source of sales can also be valuable but are typically secondary to purchase data.

Which of the Following Is Often the Most Important Data