When measures of recall and brand attitudes are only taken after an advertising campaign is implemented,this is an example of a:
A)one-shot case study design.
B)one group pretest and posttest design.
C)static group comparison design.
D)Solomon four-group design.
E)none of the above

Question

Quizplus · Accepted Answer

This is an example of a one-shot case study design, where measurements are taken only after the intervention, without any pretest or control group for comparison.

When Measures of Recall and Brand Attitudes Are Only Taken